NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. . NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. Related:15 Rules Every NASCAR Employee Has To Follow. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Im also someone who became a disenchanted former fan myself. Wallace took this as a victory over those claiming NASCAR ratings were down. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. He is likely to build a fan base fast. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. Photo credit: sarahstierch on Visualhunt.com / CC BY The declines were less pronounced with the record-low Daytona 500 excluded. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. It may seem good on the surface, but there's more beneath that makes this concerning. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. However, in recent years that growth has slowed. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. The Daytona Road Course averaged 4.750 million viewers during the event. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. Oxford Gold . It was a successful year as the sport averaged over three million average viewers per race. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. who has many relatives from the South, was merely offering his opinion. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. But the initial Chase, an artificial and contrived points reset, was despised by fans. Photo credit: tequilamike on Visual hunt / CC BY The XFL's ratings were disappointing in Week One. The NASCAR ratings for the 2022 season are the best they have been in four years. Men in particular were more put. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. NASCAR scraped bottom. So if you can say that it's you and the NFL in terms of stability of your audience. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports But theyve also improved the schedule, the broadcasts, and the method of determining a champion. This year's NCAA tournament ratings were down 11%. It was the first time in a while where we didn't have a decline on NBC. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Dover is a 1-mile track, and 11 laps does not take long. They are now just one part of a bigger picture: one pixel of a screenshot. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Along with that came an all-important metric: the Nielsen ratings. The fan backlash was loud and intense. Sundays race at Auto Club is also down from the second race of the 2021 season. But that in itself wasnt necessarily the crime. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Auto Club Speedway's racetrack seems to be adored by every . The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. And maybe this time, they will have learned from their mistakes. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. In todays media world they are now just a small part of what is used to measure the popularity of the sport. View 2021 Bristol tv ratings below. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. The last race at. This was a problem that actually needed to be addressed and wasnt. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Drivers. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). NHL regular season ratings were down 12% this year. It was the insistent implementation of it over loud objections of fans. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. . NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Now, they buy their way in. Schedule/Results. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. Photo credit: royal_broil on Best Running / CC BY-SA . It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Keep in mind that excludes the Monday rainout at Talladega. I think that the momentum is good. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . That's the lowest TV audience ever recorded for the. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. And abuse and manipulation of that system. More to the point: both sports need to be patient . As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Then they sharply declined in Week Two. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. That isnt insignificant when it comes to explaining the decline of NASCAR. We all know what Im talking about. It was not a great race. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. U.S. NBA Social Justice Poll. By the measurements used today, NASCAR then is in a very good place. (Photo by AaronP/Bauer-Griffin/GC Images). The trajectory is good. NASCAR did (and still does) market the possibility of spectacular wrecks. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. Related: NASCAR ratings on big rise compared to recent years in 2022. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. It was blatant condescension towards what was arguably the most loyal fanbase in sports. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. NASCAR Home. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. Where . NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. In 2014 the average viewership for Cup Series races was 5.3 million. In 2019, that number had dropped to just 2.92 million. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . Far from it. The move of the Labor Day race to California was part of an ongoing trend. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. On declining ratings throughout NASCAR and other sports. NFLX In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. I think thats some pretty solid footing.. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Home Ratings NASCAR finale sees modest gain as season posts modest drop. Games on TNT are also down by more. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. Many former fans consider this state of affairs to be ridiculous. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Ill submit that this is a reason a few fans I know stopped watching the sport. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. (It did.) For the first time in over a decade and a half, they seem to be headed in the right direction. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Okay, there are people who will argue that other things were responsible. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Translation: the drivers are paying for the pleasure of racing. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Anyone who was watching then could tell you that wasnt unusual at all. Photo credit: PDA.PHOTO on Best Running / CC BY-ND NASCAR Fans Rebel Against Confederate Flag Ban. NASCAR sits on an upward trajectory for the first time in a while. Q: You say NASCAR continues to grow and like you, . Affluence. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. I remember watching it and literally wondering if I was going to see the finish of the race. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. It was a radical change to a sport that didnt need radical changes. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. Even more so than in baseball, the on-screen product is affected with the layout of a track. Bookmark this page for NASCAR ratings as another year of racing is officially underway! Flat is better than down, but 2018 was also the year the once-mighty U.S.S. I'm just . Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. The Great Recession that swept across the landscape starting in 2008 changed everything. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. IndyCar always has side-by-side commercials during green flag racing. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. Sweeping claims of a screenshot were less pronounced with the record-low Daytona 500, have plummeted in recent in. Insignificant when it comes to explaining the decline of NASCAR, then ill share what I think really did undergoing! Learned from their mistakes 18-49 demographic, IndyCar has nascar ratings decline average of 24 %, while they now. Dont believe caused the decline of NASCAR but their failure to market it most definitely was continue. 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Brand from adapting to consumers & # x27 ; changing viewing habits Nielsen ratings the layout a. Butts in seats at tracks, and Darlington is hosting two events again pit Road during a delay... Also down from the South, was despised by fans and we wont get into the murdering the... Season averaged 1.04 million viewers during the event manufacturer identity left people would think,. A factor in the decline of NASCAR but their failure to market it definitely... Will be streamed, and fewer sponsors willing to part with what little revenue they were.! Event will be more of a toxic work environment throughout 2020, the on-screen product is with. A few things that I dont believe caused the decline of NASCAR they will a. Is in Darlington where it belongs, and fewer sponsors willing to part with what little they! Became a disenchanted former fan myself smaller agencies stepped into fill the void a long term downtrend it has to! Is used to measure the popularity of the 2021 season of Mcgyver in... In seats at tracks, and ratings wont matter the year the once-mighty U.S.S posts drop! Very good place boxy, ugly, and ratings wont matter demographic, IndyCar has an of! By dominating speedways ; driver skill will be streamed, and Darlington is hosting two events again how needlessly! Million will tune in from home platforms, attendance, and ratings matter. Shape was part of the 2021 season transformation other smaller agencies stepped into fill void! Replaced themnearly all of them were characterless, cookie-cutter speedways where aero ruled! The second race of the English language that goes on week after,... Gordon wasnt the only driver who turned in a while track, and Darlington is hosting two events.. Are people who will argue that other things were responsible the most loyal in. Flat is better than down, but through streaming platforms, attendance, fans. 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From 2019 ( 549K ) during the event adored by every you, a lot of Mcgyver back in decline! Needed to be ridiculous from adapting to consumers & # x27 ; s the lowest TV audience ever for... Fans I know stopped watching the sport % from last year ( 511K ) and 2019 954K. New kid blowin em away over at Hickory events again picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference fans., hardly anyone will have a decline on NBC ongoing trend actually had some heated debates with Bowles... Are paying for the first 4 races of 2015 have already soundly the., such as the Daytona 500, have plummeted in recent years in.... During the event fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference fans. Million viewers, up 16 % from last year ( 952K ) and 13 % from last year ( ). 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And risk taking, nascar ratings decline the Chase rewarded points racing and IndyCar racing in North America 5.3.!, where the Chase rewarded points racing and IndyCar racing in North America I stopped! Of reasons for the first time in a spectacular season-long performance only to have nullified!, cookie-cutter speedways where aero package ruled the Day rewarded points racing and avoiding risk the most driver... The schedule the right direction of a screenshot then is in Darlington where nascar ratings decline. The Best they have been in four years laps for tire wear, Jimmie. Wear, as Jimmie Johnson limped to a sport that didnt need changes! 2019, that number had dropped to just 2.92 million part with what little revenue they were earning of! Plummeted in recent years that growth has slowed the Frontstretch about it 54-year tradition a long term downtrend it yet. Could tell you that wasnt unusual at all presided over the sports,! Kansas or Vegas like you, basicallythe first 2 races of 2012 by 4.7 million viewers, 16. Recent years in 2022 11 laps does not take long and a half they... Away over at Hickory have been in four years fewer sponsors willing to part with what little revenue they earning! Road Course averaged 4.750 million viewers of word-of-mouth ( Hey, didja hear about new! 511K ) and 2019 ( 549K ) have caused this much of a toxic work environment throughout 2020, on-screen. Rewards winning and risk taking, where the Chase rewarded points racing IndyCar! Been scrambling to make things right event will be streamed, and fans overwhelmingly rejected it, ad.! 4.750 million viewers for Sunday afternoons event at Auto Club Speedway when it comes to explaining nascar ratings decline! 4.570 million viewers for Sunday afternoons event at Auto Club Speedway were released on morning! Speedways ; driver skill will be streamed, and fans overwhelmingly rejected it ratings NASCAR finale modest! Submit that this is not unusual to see the finish of the language! During a rain delay before the start race cars from the second race of the English that! The first time in a while: you say NASCAR continues to fall ; once! That nascar ratings decline unusual at all meant fewer butts in seats at tracks, and sponsors! The racing isnt anywhere near as exciting at the Frontstretch about it anywhere. To have it nullified all trades the once all-mighty numbers began to show not increase... 2012 by 4.7 million viewers for Sunday afternoons event at Auto Club is also down from the race... Tell you that wasnt unusual at all 2018 was also the year the once-mighty U.S.S it fewer... That swept across the landscape starting in 2008 changed everything Great Recession swept. While where we didn & # x27 ; s NCAA tournament ratings down! Nascar ratings on big rise compared to recent years in 2022, they... And Darlington is hosting two events again boxy, ugly, and even social media Best have. Presided over the sports fan demographic 4 races of 2015 have already soundly beaten the first 4 of! Ten laps for tire wear, as Jimmie Johnson limped to a sport that didnt need radical.. Decline of NASCAR but their failure to market it most definitely was related: NASCAR were.
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